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Develop and drive marketing strategy of specific Topline initiatives (TLI) of Capgemini in Netherlands market
Qualifications
Develop and drive marketing strategy of specific Topline initiatives (TLI) of Capgemini in Netherlands market
Lead a team of hi performing marketing managers for this market.
Provide guidance and nurture the team to achieve set objectives.
Be the lead marketing anchor for Cloud Initiatives in this market.
Establish marketing plan aligned to GTM initiatives, work with business stakeholders, set the marketing budget & goals, and create world class marketing campaigns and report ROI
– ensuring (positioning / demand creation) effectiveness of campaigns to the NL market).
– Work with key TLI leaders and stakeholders to ensure alignment with Business Plans
– Design and deliver on marketing services portfolio for key segments and initiatives in partnership with onshore peers – To work with the marketing production team in India to deliver on TLI marketing requirements
– Coordinate activities leading to visual identity creation
– Own and execute segment marketing and branding programs
– Manage campaigns end to end (strategy, research, web services, event support, but not limited to these)
– Establish an efficient offshore-onshore peer model for Top Line Initiative Marketing
– Liaise with PR, analysts, executives and consultants for influencer programs
– To provide day to day delivery support to Business leaders on execution of assignments and tasks
– To provide competitive intelligence and should be capable of analyzing data in order to validate content
Location: Mumbai
Experience: 6 to 9 years
Primary Skills (Must have)
– ensuring (positioning / demand creation) effectiveness of campaigns to the NL market).
– Work with key TLI leaders and stakeholders to ensure alignment with Business Plans
– Design and deliver on marketing services portfolio for key segments and initiatives in partnership with onshore peers – To work with the marketing production team in India to deliver on TLI marketing requirements
– Coordinate activities leading to visual identity creation
– Own and execute segment marketing and branding programs
– Manage campaigns end to end (strategy, research, web services, event support, but not limited to these)
– Establish an efficient offshore-onshore peer model for Top Line Initiative Marketing
– Liaise with PR, analysts, executives and consultants for influencer programs
– To provide day to day delivery support to Business leaders on execution of assignments and tasks
– To provide competitive intelligence and should be capable of analyzing data in order to validate content
Salary: Not Disclosed by Recruiter
Industry: IT-Software / Software Services
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Marketing Manager
Role: Marketing Manager
Keyskills:
:
brandingprmarketing strategycompetitive intelligencepositioningmarketing budgetoffshoreonshoremarketbusiness
We offer an array of integrated services that combine top-of-the-range technology with deep sector expertise and a strong command of our four key businesses.
We offer an array of integrated services that combine top-of-the-range technology with deep sector expertise and a strong command of our four key businesses.
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Marketing Manager ( TLI)
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