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Deliver Targeted Sales and Top line Growth
Achieve contribution target of own brands
Deliver targeted Category Shares for Own Brands
Sales Margin
Deliver Margin % and Rupee Gross Margin
Periodical review of active article list and their MBQs to increase sales and avoid un-productive inventory
Advanced planning of Sales, Inventory, Promotions and Activations – Quarterly level
Weekly/ Monthly trackers
Product Launches
Meet the agreed timelines for all new launches
New launches execution & drive visibility
Drive customer loyalty through activations / promotions / sampling
Customer Satisfaction
Assortment management in line with target customer
Ensure targeted on-shelf availability
Deliver fill rates
Drive customer loyalty through activations / promotions / sampling
Relationship Management
Maintain healthy Relationship with Zonal FECs/Operations Team/ Store kartas across all Group Formats
Area Sales Manager – Modern Trade
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Area Sales Manager - Modern Trade
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