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Qualification – Post-Graduate
Experience – 8+ Years
Location – Mumbai
Reporting – Head Sales
1.Product Development and Management
– Appropriately segment the market and position the various brands / models within the category
– Innovative management of the product portfolio, working on product pricing to develop superior & distinct product lines.
– Identification product market opportunities that match customer needs & worldwide trends and competition benchmarking with organization’s core competencies
– Ensuring optimum stocks to the field force
– Ensure quality in all aspects of marketing
2. Advertising and Marketing Communication
– Create high quality advertising and marketing communication, with a view to ensure continuous demand creation and improve brand image among customer groups.
– Evolve marketing communication strategies for visibility of organization and products / services
– Formulate advertising objectives. Maintain consistently high standards in evaluation and selection of creative material / media for advertising communication.
– Monitor and measure periodically brand image improvement among target consumer groups by conducting the research to understand customer’s perceptions about the brand.
3.Helping in Achievement of Business Plans
– Understanding & helping in preparation of business plan & detailed annual marketing plan.
– Helping in generation of customer demand for achieving sales plans.
– Ensuring product launches and availability.
– Helping in achievement of monthly / quarterly / annual marketing plan.
4.Planning and Executing ATL & BTL Activities
– Finalizing media plan for the Brand and executing it perfectly. Monitoring response with the agency and take corrective action to meet the objective.
– Planning on the ground activities to increase visibility & generate leads for the Brand. Making the Brand visible to the TG at their doorstep through BTL activities.
– Working in coordination with trade marketing executives for proper execution of
Activities as per the Annual Marketing Plan.
– Identifying Innovative on the ground activities to generate maximum benefit for the Brand.
– Working and implementation of POP / POS materials
5. Field force motivation / training / enhancement of selling skills
– Generate, develop and implement innovative ideas and tools to help sales team deliver sales story appropriately & effectively; sales promotion programs & incentives to enhance performance. Initiate timely development of master campaigns and pilot promotion sites.
6.All India Market & Performance analysis
– Making annual brand plan by analyzing Region wise, area wise performance and
Recommend product, price and promotion based on performance of area
– Designing research objective & execute the same with research agencies
– Finalizing Sales and Marketing objectives and expand it with measures to achieve it through the year
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Marketing headMarketing Managerproduct developmentBusiness planperformance analysisBrown goodsSmall appliancesNew product developmentProduct management
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