Job Summary

Locations:

Mumbai

Nationality:

India

Experience:

8 – 10 years

Keywords / Skills :

Digital Marketing, Kentico, ActOn, SalesFusion, Pardot, SEO, PPC, Social Media

Education:

MBA

Function:

Marketing & Communications

Role:

• Marketing Manager
• Manager / Head – Internet Marketing
• Social Media Executive

Industry:

IT/ Computers – Software

Summary:

Must be from IT sector & have devlped & executed digital mrkting campaigns that drive customer acquisition, sells products & brand recognition. Expert user of ActOn, Marketo, SalesFusion or Pardot. SEO expert. Website & content Management.

Posted On:

5th Aug 2016

Job Ref code:

E5408

This position is for a marketing profile, which emphasis on Digital Marketing. The location of the job is in Mumbai, but the clients are US based.

Education: MBA

Must: -Able to work flexible hours to accommodate the USA Eastern Standard Time Zone.

-Expert user for Kentico, Marketo, ActOn, SalesFusion or Pardot Marketing Automation Software

-Very strong Microsoft Dynamics CRM or Salesforce user.

-SEO expert. Website & content Management.

Role:

1. Website Manager

• Support, guide, mentor and manage a best-in-class team of professional marketers in our Mumbai office.

• Function as the go-to, and visionary of effective digital and printed marketing campaigns.

• Drive customer segmentation and conversion strategies that turn leads and contacts into loyal customers and current users into super users.

• Develop demand generation content to maximize funnel conversion and drive pipeline revenue.

• Evaluate and manage marketing technologies and partners.

• Track the effectiveness of marketing efforts to drive better decisions.

2.Marketing Automation Manager

• Develop the marketing automation infrastructure, implementing best practices, including guidelines for emails, landing pages, campaigns etc.

• Design, build and execute lead gen nurture campaigns with the goal of educating a targeted prospect base to accelerate sales cycles and covert leads to opportunities to revenue.

• Establish and build out criteria for lead scoring within marketing automation system.

• Implement testing methodologies to enhance the demand creation process, including response and conversion rates and A/B testing.

3.Database Manager

4. Trade shows and Events Manager

Digital MarketingKenticoActOnSalesFusionPardotSEOPPCSocial Media

Effective people is a Placement consultancy. We cater to Finance & IT sector. The open position is for a US based org, developing leading dealer and rental management software package mostly to construction, building, forestry, waste mgmt sectors.

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Senior Marketing Manager - For an IT CRM/ ERP dev Organisation Saturday, 6 August 2016 No Comment