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Advertising proses start from client’s brief, then come strategy (Marketing + Brand),
strategy end with strategic rout, then creative team (Mainly copy writer) convert that rout to base of communication, which called POSITIONING, from the proses of POSITIONING a art director will be involve and contribute to create a campaign (Mainly visualize the communication),that means he/she should be a team man along with ability to handle the creative team with his creative knowledge,
He/she should have ability to think out of the box thinking ability also to understand client’s need.
He/she should be faster in terms of execution,
Sure knowledge of CORELDRAW, ADOBEILLASTRATION, bit of knowledge about animation also. Ability to handle the work pressure.
Education:
Graduate / Post Graduate in any field
Excellent communication skills
Graphic DesignerVisualizersArt Director
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Art Director
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