Job Summary
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Experience level – 10 – 13 Years
MBA – PR. B School is a must (Regular)
Preferred Experience
10 – 13 years
Desired Traits
Know-how and hands on experience in media planning
10-13 years in consumer insights (qualitative & quantitative) & strategic research either in a leading research firm or leading FMCG company.
Additional Notes
* Reason for Opening: New position due to business expansion
* Location: Gurgaon
Company Description
Leading FMCG Giant
Responsibilities
Duties and Responsibilities :
Insights:
Drive consumer centric mindset with in depth segment & occasion understanding and actively use consumer perspective as a springboard for all initiatives
Use research to form clear insights and strong action plans for the brand
Proactively use category trends and use them to define the future in terms of business opportunities
Able to identify key knowledge gaps and initiate new research to fill the gaps
Drive the consumer insights (qualitative & quantitative) function & strategic research
Initiate and lead quantitative and qualitative research projects including product, advertising & shopper marketing, customer research to support business needs
Manage Consumer insights Projects – setting objectives, planning, timelines & budgets
Able to identify key knowledge gaps and initiate new research to fill the gaps
Manage and oversee the agency teams to ensure that they are well motivated, equipped and fully briefed to implement local research mandates
Bringing in consumer insights leading to mix development, course corrections, and strategy formulation
Critical decision support role, using researches, insights & other data.
Core Competencies:
Step Change Thinker
People Grower
Intentionality to lead
Action Driver
Skills Required :
Appreciation of consumer attitudes and behavior
Excellent skills in analytical & logical reasoning, creativity, presentation, data analysis & reporting.
Team player with ability to establish rapport & credibility quickly.
Self-starter with experience of working in a busy, fast paced environment with strong multi-taking capabilities.
Description of Benefits
Holidays: As per Company Norms
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DIRECTOR – MARKETING & CONSUMER INSIGHTS
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DIRECTOR - MARKETING & CONSUMER INSIGHTS
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