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This mail is from ARYAN HRD SOLUTIONS PVT. LTD one of the leading consultancy in Mumbai. Currently our client has an urgent opening for Digital Media Planner/Buyer
Position: – Digital Media Planner/Buyer
Location: – Marol, Andheri East, Mumbai.
Gender: – Male or Female
Qualification: – MBA or Graduates
Experience: 2/3 years of agency experience; 3+ years media planning experience
Job Title:
About the role: The Digital Planner/Buyer
Will be responsible for working with clients, agencies, sites/publishers and internal departments to plan ,buy and traffic all digital media with a strong emphasis on B2B,B2C local and national sites. Must have both search and display advertising experience. Individual has the ability to ingest research and data, boil it down to relevant insights, plan the media and then clearly and succinctly communicate the plan to individuals internally and externally. Utilize experience and expertise towards execution of campaigns from beginning to end. Has the opportunity to help shape the growth of the agency’s interactive media offerings/capabilities and educate the team.
Major Responsibilities / Principle Accountabilities:
• Participates in development and management of effective integrated media plans.
• Develops objectives, strategies, plans and presentations
• Creates and manages media partner RFP process
• Maintains media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation
• Ensures account and creative team is apprised of changes to the placements by producing the Creative and Specs Worksheet
• Develops and executes paid search campaign recommendations and optimizations in Google Adwords would be an additional benefit.
• Stays apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets
• Develops and fosters strong relationships with media partners
• Evaluates media opportunities and presents media plans and/or POV’s clearly in writing and orally
• Analyzes web metrics, provides campaign effectiveness reports to clients, and recommends optimizations when appropriate to improve media performance
• Handles all digital media billing using monthly tracking reports and invoice reconciliation.
• Performs other duties and projects as assigned
Skill&Knowledge
• Excellent understanding of online media planning, implementation and optimizations
• Is passionate and articulate and can craft a compelling case/recommendation and present it to a client
• Understands how digital fits in the overall client marketing/media strategy
• Strong analytical skills and ability to relate results to client business objectives, providing a basis for measurement of the digital activities
• Proficient in using standard online media research and planning tools (e.g., Nielsen NetRatings, DoubleClick, etc would be added skill towards the profile)
• Exceptional organizational and communication skills to work closely with and build relationships with account, creative, PR/SMM teams. Works well in a team structure.
• Ability to work with modest media budgets
• Passion for the digital space from gaming, mobile, social networking, niche and B2B sites, online video, and everything in between.
Minimum Qualifications:
• Bachelor’s Degree required
• 2/3 years of agency experience; 3+ years media planning experience
• Strong mathematical abilities required
• Detail oriented and proficient at managing projects and able to multitask, organize, prioritize and structure workload
• Experience using DoubleClick, ComScore, Nielsen NetRatings, Google Analytics and other media tools
• Highly proficient in Microsoft Office (Outlook, Excel, Powerpoint)
Company Profile: – This Company is into Digital Marketing.
Interested candidate can send their updated CV on [HIDDEN TEXT] with following details mentioned in the CV with passport photograph on top of your resume.
• Applied For:-
• Current Designation:
• Current CTC:-
• Expected CTC:-
• Notice period:-
• Reason for leaving Current/ Previous Company:-
• Reporting to :-
• Current Res. Location:-
I would welcome you passing this email on to any friends/colleagues who may match this description and would be interested.
Please revert ASAP as it is an urgent position.
In case of any queries or clarifications please feel free to contact us.
Regards,
Aryan HRD Solutions Pvt Ltd.
Poojalaxmi Pal |Sr. HR Recruiter
9029266551 | [HIDDEN TEXT]
:
DoubleClickComScoreNielsen NetRatingsGoogle Analyticsmedia toolsB2B sitesonline video
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