Job Summary
Locations:
Experience:
Keywords / Skills :
Education:
Stream:
• Any
• Management
Function:
Role:
Industry:
• Telecom
Summary:
Posted On:
Job Ref code:
Job Description
X
Digital Media product trends
Trends and practices in Digital Media marketing, branding and user experience
Digital Media market landscape (competitors across various product streams)
Functional/Technical Knowledge and Skills:
X
In-depth knowledge of Digital Media products (Video, Print, Music and Broadcast) and best practices within each of them
In-depth knowledge of development and rollout of user enhancement, marketing and branding processes
Knowledge of product enhancement/development as well as marketing and branding service providers
Knowledge of developing and implementing user experience improvement initiatives
Ability to define evaluation metrics/scorecards for product development and marketing team
Knowledge in marketing and branding strategy
Knowledge of tools (e.g. Adobe Creative Suite, Autonomy, Web Content Management Systems etc.)
Leadership Capabilities:
X
Innovative thinking
Strategic orientation
Team leader
Business acumen
Managing change & flexibility
Negotiation and influencing skills
Salary: Not Disclosed by Recruiter
Industry: Media / Entertainment / Internet
Functional Area: Top Management
Role Category: Creative Director
Role: Creative Director
Keyskills:
Desired Profile
Provide overall creative direction (from concept through completion) to Xxx Company Digital Media Services in collaboration with key stakeholders for all product streams including (Video, Print, Music and Broadcast)
Lead the creative inputs that form basis of design and development/enhancement of Xxx Digital Media product streams
Formulate innovative concepts that support the companys brand, marketing and product development goals
Direct the creative function so that the environment, team capabilities, tools, processes and other elements support the strategic goals of Xxx Company Digital Media
Manage creative budget including product development, marketing, branding etc. in discussion with the CEO, Head of Product Management, Finance and CMO
Develop business case justifications and cost/benefit analysis for product development, marketing, branding etc. spending and initiatives
Understand customer needs across product streams and devise state of the art user experience strategies and applications in alignment
Collaborate with CEO, CMO, Head of Product Management and CTO to ensure best in class user interface and experience is delivered
Develop appropriate governance frameworks, best practices and standards to ensure user experience is delivered as promised
Build and leverage a team of internal resources to ensure user experience is delivered to all customers as defined
Work closely with CEO, Head of Product Management and CMO/marketing team to define the marketing and branding strategy for Xxx Company Digital Media Services
Develop pre and post launch marketing and branding roadmap for all product streams
Evaluate customer conversion rates, tailor marketing and branding strategy accordingly
Evaluate customer research, market conditions and competitor data to tailor marketing and branding initiatives accordingly
Build and maintain relationships with third party service provides for marketing and branding services
Represent Xxx Company Digital Media Services at Media forums and conferences
Continually monitor and improve the overall performance of the creative team
Cascade and manage goals to enable direct reportees to identify, research, and develop best in class user experience
Lead and grow the development of creative department and/or organization through both domain and organization leadership
Establish and implement standards of performance, policies and procedures and make policy changes as necessary
Understand the other Company business and align media to it
Education:UG -Any Graduate – Any Specialization
PG – Any Postgraduate – Any Specialization
Doctorate – Any Doctorate – Any Specialization
:
NetworkingitHardwareISPInternet
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