Job Summary
Locations:
Experience:
Keywords / Skills :
Function:
Role:
Industry:
• Beverages/ Liquor
Summary:
Posted On:
• Formulating launch strategy, blue print & trade activation programs
• Design & implement long term and short term marketing strategy in line with the business strategy
• Conceptualize appropriate marketing & brand building strategies for the brands
• Designing& formulating pricing strategies based on business objectives
• Create and implement annual brand marketing plan basis marketing objectives
Digital Marketing:
• Ideating and implementing the digital media strategy for product launches
• Creating a brand web-site and mobile application to engage the consumer and effectively communicate the brand proposition
Social media strategy:
• To seed in brand amongst key influencers on the social media in order to generate awareness for the brand and increasing the online footprint for the brand
• Market mapping & segmentation
• Consumer Value proposition development
• New Product / platform design & testing, distribution & GTM development
• Qualitative & Quantitative research planning & execution
Market Research:
• Carry out general consumer survey based on demographics / psychographics / consumption / brand loyalty / purchase behaviors
• Consumer insight
• Tracking post price changes amongst consumers
:
“brand management””branding””brand manager””product management””product manager”
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